Tuesday, October 30, 2007

A Few Good Creatives

Great laugh for anyone working in advertising.


This Week on Grey's - episode 2

I read that you need a certain level of content and production for online video to be successful.


Are we getting there?

Monday, October 22, 2007

This Week on Grey's

Here is the UNL's latest attempt at harnessing the power of student interest and tying it to the student experience.

Your thoughts?

Wednesday, October 3, 2007

Naming a social network

Sounds easy, doesn't it?

Creating or purchasing an online social network is supposed to be the difficult part. Naming it should be a piece of cake.

"The fast emerging and highly competitive social network sector is populated with mostly descriptive names..." (Igor Int'l).

Igor puts out decent criteria on their site. More/different criteria may be needed, though, for social networks designed for limited membership (e.g., among students admitted to a college).

What other factors might need to be considered? Mainly, that the new social network may not be an end unto itself but instead a temporary connecting point and a bridge to more open networks like Facebook.

Tuesday, September 18, 2007

Gunston checks in

More and more colleges and universities are adding online videos to their array of student recruitment tools.

A higher education consultant in marketing and recruitment recently highlighted this example, in which a university's mascot talks very casually about the process of preparing for college.


While unique, this video series seems to be trying to take instructions that used to be offered in written form and translating them into a visual medium. If I were a prospective student, the novelty would wear off pretty quickly. I might watch part of one video.

Compare Nebraska's to the videos at the link above: http://realnebraska.unl.edu

What are your thoughts? What would you want to see in an online video by a college or university's admissions office?