Tuesday, September 18, 2007

Gunston checks in

More and more colleges and universities are adding online videos to their array of student recruitment tools.

A higher education consultant in marketing and recruitment recently highlighted this example, in which a university's mascot talks very casually about the process of preparing for college.

http://www.masonmetro.com/gunstonfiles.cfm

While unique, this video series seems to be trying to take instructions that used to be offered in written form and translating them into a visual medium. If I were a prospective student, the novelty would wear off pretty quickly. I might watch part of one video.

Compare Nebraska's to the videos at the link above: http://realnebraska.unl.edu

What are your thoughts? What would you want to see in an online video by a college or university's admissions office?

2 comments:

FJ Gaylor Photography said...

Schad, I've got to agree with you on the Gunston Files.. I'm obviously not the ideal target market for this. Scary voice on Gunston.. The one thing I would like to see more of from everyone in the admissions video arena, are SHORTER videos.. No more than 30-45 second spots.. As I state d earlier, I am obviously not the right target audience.. SOunds like a great discussion to open a blog.

Joe

schadblog said...

Thanks for the feedback. I also advocate for shorter videos...I'd love to hear if more people feel the same way, especially those in the target audience.